Your frame board looks full. So why is it costing you money?

The tied-up capital sitting on the wall of most independent optical practices, in plain sight. A short brief on the money sitting still on your frame board, why it hides so well, and what to check first.

• 01Why a full board is not the same as a healthy one — and how owners lose count of what's actually on the wall.
• 02The real story behind an owner who found close to two thousand frames where she was certain she had a thousand.
• 03A simple way to tell a capital problem from a taste or display problem, and fix the right one.